It is not difficult to see why so many libraries today are struggling with incorporating library 2.0 technologies within their organizational strategies. The variety of tools and technologies is overwhelming and it is becoming more difficult to keep up with the current trends, changes and demands of our patrons.
My research paper examines the difficulties and obstacles that many libraries have to deal with trying to provide adequate services for the next-generation of patrons. The paper also outlines some tips, best practices, and possible solutions to help libraries leverage social media technologies.
The main goal of my research is to share knowledge, spread awareness and encourage libraries to examine their library 2.0 efforts and ultimately make improvements. In the research I discuss:
- Choosing which library 2.0 tools are right for your organization, which involves establishing library/community needs and dealing with tough decisions making;
- Finding appropriate resources for your social media efforts as far as staff, funds and time are concerned;
- Utilizing library 2.0 technologies at your library which entails planning, creating guidelines and maintaining good communication;
- Tips on promoting social media in your community, such as creating awareness in your community and keeping your audience engaged;
- Maintaining social media success is also discussed, and involves continually evaluating your efforts, improving and innovating.
The thoughts and ideas presented in my research are an accumulation of what I have learned through reading and learning about online social media tools, as well as utilizing the tools myself at home and at work. Thus my first suggestion would be for librarians to stay informed and test different social media technologies themselves in order to gain awareness which is crucial to decision making, planning, implementing and ensuring long term success.
One response to “Successful social media strategies for libraries”
[…] I got even more excited about it when I realized that this little thing called Poken (that kind of looks like a toy) ties into my research on successful social networking strategies for libraries. […]