-
Successful social media strategies for libraries
It is not difficult to see why so many libraries today are struggling with incorporating library 2.0 technologies within their organizational strategies. The variety of tools and technologies is overwhelming and it is becoming more difficult to keep up with the current trends, changes and demands of our patrons. My research paper examines the difficulties…
-
Brand monitoring: social media tips for libraries
After doing brand monitoring research for the past few weeks, looking closely at Skokie Public Library (and not so closely at several other libraries), I decided to put together a list of “do’s and don’ts” for librarians on successfully utilizing social media. This is what I learned from doing brand monitoring and what I personally…