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Brand monitoring: social media tips for libraries
After doing brand monitoring research for the past few weeks, looking closely at Skokie Public Library (and not so closely at several other libraries), I decided to put together a list of “do’s and don’ts” for librarians on successfully utilizing social media. This is what I learned from doing brand monitoring and what I personally…
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Poken: a social business card for your library
I first found out about the Poken at a digital marketing conference I got a chance to attend a couple of weeks ago. I immediately thought about the possibilities this small gadget holds for libraries and how libraries and users can benefit from this tool. I got even more excited about it when I realized…