Professional Profile


kasia lorenc

Developing and managing websites has been my full time job and a part time hobby for the past six year. I have done everything from server setup, design and coding to content development, search engine optimization and online marketing, including social media and email marketing. I’m proficient in web analytics, Adobe Dreamweaver and Photoshop as well as WordPress and Drupal.

I’m passionate about technology and writing and I work best in places that are creative, results-driven and a little quirky.

 

Work Experience

I have been a part of TrainSignal’s marketing department since July 2007. I’m currently the company’s website manager, overseeing content development and strategy for two websites, our company blog (www.trainsignaltraining.com) and a technical IT knowledgebase (www.petri.co.il). I am also currently developing our company’s non-profit website (www.trainsignal.org).

As part of the marketing team at TrainSignal, my duties include development of marketing plans and collateral, along with social media and email marketing. In this role I have managed the creation of emails and newsletters, copywriting for our main website (www.trainsignal.com) and promotional campaigns. I have been the project manager for hundreds of marketing and website projects, including website launch, redesign, server migration and search engine optimization projects.

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Education

In May 2010, I completed my Master of Library and Information Science degree at Dominican University in River Forest, IL. My focus of study at Dominican was Internet technology, interactive media, social media, and project management. My coursework included Advanced Web Design, Library 2.0 and Social Networking Technologies, Information Environment and Project Management, among others.

In May 2003, I completed my Bachelor of Arts in Psychology degree at Southern Illinois University in Carbondale, IL. My Psychology studies in the College of Liberal Arts at SIU focused on behavioral psychology and neuropsychology, with coursework in Research Methods, Statistics, and Psychology of Learning, among others.

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Technical Skills and Specialties

My expertise lies in content development and management, relationship management and project management. I’m also experienced in editing and copywriting, search engine optimization, web analytics and various types of marketing, including email marketing and social media marketing.

I have completed training on Google Analytics, Google Website Optimizer, Email Marketing from Silverpop as well as CompTIA Project+ certification training for project managers.

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