About Me


kasia lorencI help businesses develop an online presence, increase reach and make their customers happy. I’m a creative thinker with a passion for technology and marketing. I spent the last three years managing content for Tom’s IT Pro and Tom’s Hardware, two well-known sites for IT professionals and technology enthusiasits. Before that I served as Director of Technology & Search Marketing at Zacuto, creators of the top indie filmmaking products and Emmy-winning web content. I also spent five years managing websites and marketing projects for TrainSignal IT training.

What can I help you with?


I’m a marketing professional with over a decade of experience with research, writing, content marketing and project management. I have experience developing high-quality, relevant digital content for websites, newsletters, emails, social media and webinars. I also have a solid understanding of web metrics and a strong focus on research driven optimization. Here are some of my specialties:

  • project management
  • content strategy, development and management
  • relationship management
  • editing and copywriting
  • social media and email marketing
  • search engine optimization and web analytics