kasia lorenc

Successful social media strategies for libraries

It is not difficult to see why so many libraries today are struggling with incorporating library 2.0 technologies within their organizational strategies. The variety of tools and technologies is overwhelming and it is becoming more difficult to keep up with the current trends, changes and demands of our patrons. My research paper examines the difficulties…

December 7, 2009
Brand monitoring: social media tips for libraries

After doing brand monitoring research for the past few weeks, looking closely at Skokie Public Library (and not so closely at several other libraries), I decided to put together a list of “do’s and don’ts” for librarians on successfully utilizing social media. This is what I learned from doing brand monitoring and what I personally…

November 23, 2009
Windows MultiPoint Server 2010 in libraries

In the first half of next year, Microsoft will release a Windows MultiPoint Server 2010 — which is an operating system, like Windows Server or Windows 7. Except this operating system utilizes something called “shared resource computing” which enables multiple users to simultaneously use the same computer on individual accounts. You know how you can…

November 22, 2009
Poken: a social business card for your library

I first found out about the Poken at a digital marketing conference I got a chance to attend a couple of weeks ago. I immediately thought about the possibilities this small gadget holds for libraries and how libraries and users can benefit from this tool. I got even more excited about it when I realized…

November 15, 2009
Social media strategies for libraries

My current research project is focused on my learnings from Blink and The Tipping Point by Malcolm Gladwell. More specifically, I’m trying to find out how libraries can identify the right library 2.0 technologies that will work best for their own communities. So the first part of my research really involves decision making. Making Library…

November 6, 2009